Websites and packaging
Little Cove Coffee
Ahhh coffee; it's one of my favourite things in the world. So as you can imagine, I got pretty excited when asked to help create the brand look and feel for new coffee roaster, Little Cove Coffee. From naming the coffee roasts themselves through to packaging, promo bags and the website, it all came together in one very smooth blend.
Ahhh coffee; it's one of my favourite things in the world. So as you can imagine, I got pretty excited when asked to help create the brand look and feel for new coffee roaster, Little Cove Coffee. From naming the coffee roasts themselves through to packaging, promo bags and the website, it all came together in one very smooth blend.
Keno Website
As part of creating a new brand ambassador 'Ken the Keno Kraken', I was also charged with writing a website, complete with backstory for how this 8-legged legend came to be.
As part of creating a new brand ambassador 'Ken the Keno Kraken', I was also charged with writing a website, complete with backstory for how this 8-legged legend came to be.
Print
This pitch concept used hundreds of live URLs to turn everything into a call-to-action. Below is an example of the long-form print we presented. We won the pitch.
The Socceroos' opening World Cup qualifier against Thailand was billed as one MASSIVE party. So we did the courteous thing and let Brisbane residents know to expect a little extra noise around kick-off time with this neighbourly DM piece.
Online videos and blog
Bupa Nightwatchmen Campaign
Bupa wanted to use their sponsorship of the Australian cricket team to create an online content series that encouraged men to form a support team around new parents during the critical first 1000 days of parenthood.
Bupa wanted to use their sponsorship of the Australian cricket team to create an online content series that encouraged men to form a support team around new parents during the critical first 1000 days of parenthood.
I was tasked with developing an overall direction for the campaign -- creating an episode structure for video content, writing video copy, and a blog that featured on the Bupa 'Blue room' website.
Toyota AFL Grand Final Menu Message
AFL Grand Final Day is one of the biggest days on the Australian sporting calendar. As the major sponsor, Toyota hosts the traditional breakfast to kick off the day, attended by a who's who of sport. This message appeared on the first page of the menu to whet each attendee's appetite for the exciting day ahead.
AFL Grand Final Day is one of the biggest days on the Australian sporting calendar. As the major sponsor, Toyota hosts the traditional breakfast to kick off the day, attended by a who's who of sport. This message appeared on the first page of the menu to whet each attendee's appetite for the exciting day ahead.
GRAND FINAL DAY. OH WHAT A FEELING.
This is it. The day we’ve all been waiting for.
A day of intensity, drama, dreams and nerves. When the hairs on the back of your neck prick up and the butterflies in your stomach begin to stir. The day 100,000 people pack into footy’s colosseum to witness two tribes in battle, while millions more sit on the edge of their seats in lounge rooms and bars from Ballarat to Bangkok.
This is the day when there is no tomorrow. A day of do or die, when a long season of blood, sweat and tears culminates in a single brutal challenge. This is the day that one team is crowned the winner of football’s ultimate prize... and rewarded with the ultimate feeling in Australian sport.
Here legends are born… when a single act of heroism can elevate a player into immortality. Long’s blistering goal. Harmes’ desperate dive on the boundary line to smash the ball back into play. Jezza’s iconic specky... you beauty! Moments etched in footballing folklore played out on the game’s biggest stage.
This is the Toyota AFL Grand Final and as the Premier Partner of the Australian Football League, we’re as excited to be here as you are. Good luck to both teams, the umps and every single fan invested in the outcome of another epic season.
Soak it up and love every moment. Footy, Oh What a Feeling.
Social posts
SPAM Brand Social Content
I launched and managed SPAM's Facebook page in Australia -- creating engaging content to convert haters (who would have thought meat in a can could be so divisive?) into fork-waving SPAM lovers.
I launched and managed SPAM's Facebook page in Australia -- creating engaging content to convert haters (who would have thought meat in a can could be so divisive?) into fork-waving SPAM lovers.
And more social posts
