High Voltage Can Jump

It all started with an interesting insight: when you’re electrocuted by an overhead train line, the current usually travels through your body and out your foot, leaving a charred hole. We knew our target of young, risk taking men loved their sneakers, so we used the world’s most sort after kicks to show that High Voltage Can Jump.

RESULTS:

6,158,466 social reach.
293,000 video views.
6.4% social engagement.
30,000 visitors to the Queensland Rail Ekka activation.
2,111 competition entries and more than 200 surveys completed by competition entrants.

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