Toyota Legendary Moments is one of the longest running and most loved campaigns in Australian sport. In 2015, we decided it was time to pull on the boots again, so we set about recreating one of the fastest, longest goals in footy history...
On a cold, blustery Autumn day we made former Essendon speedster Michael Long fly again! With the help of a vintage bi-plane, we recreated Michael Long’s unforgettable dash down the wing against Carlton in the 1993 AFL Grand Final... taking a great campaign to legendary new heights!
But let's rewind -- before we revealed our legend we kicked off the campaign with a teaser phase executed across print, TV and social media, asking everyone who they thought the next legend should be. Browny had a suggestion...
We kept the identity of our legend under wraps and took fans behind the scenes with a series of 'Making Of' social videos that showcased Steve and Dave's abstract planning process.
